AR creates a powerful

WOW effect!

AR - marketing

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Our reality is pretty great and up until the last century the physical world had been considered the only reality that we as human beings could sense and perceive. However, today, thanks to the development of technologies, we can immerse ourselves in completely new artificial worlds or reinforce the existing reality with additional informational layers. This technology is called Augmented Reality.

How do AR applications work?

It's as simple as one-two-three
Specific 1
The user points the mobile device's camera at the product
Specific 2
The application recognizes the product
Specific 3
The screen displays additional virtual content


The field of marketing and the advertising business were among the first to consider the possibilities of developing augmented reality.
Over the last two years, AR has become an innovative and, at the same time, an effective marketing tool that changes the very essence of consumption. Using AR, we can model the reality and play with it, making the customers not only the paying party, but also the enthusiastic participants in the overall game. The augmented reality developments in advertising are used in all aspects. The functions of augmented reality are used for store fronts, fitting rooms, interactive kiosks, promo stands. Advertising campaigns conducted using the technologies of augmented reality cause major resonance and, most importantly, effectively influence the target audience, form a stable positive impression of the product or service.

Financial Trends of AR

Quarterly in 2012 - 2016
Currently, AR is in the beginning stages of development, but thanks to the fast Internet and mobile devices, the use of augmented reality will become an integral part of our everyday life in just a few years. The potential of AR is huge, which is confirmed by the volume of investments into this sphere. Those who are the first to use this technology will get all the benefits from its use.
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Technology Development

A brief history of the development of Augmented Reality technology
The history of Augmented Reality as a technology began in the mid-20th century, when the military first began developing devices that could display additional information in the operator's field of vision. Like many discoveries, these developments were limited to use only in the circle of research teams. Over the past 50 years, the technology of augmented reality has made a huge leap in the development and expansion in the fields of application due to its vast practical qualities.
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The history of the industry can be traced back to the early fifties of the last century, when a multisensory simulator "Sensorama"was invented.
Ivan Sutherland invented the "sword of Damocles". The new device consisted of a kind of a display, mounted on the head of a person and broadcasting images from the computer screen.
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Myron Kruger constructed an artificial reality laboratory called "Videoplace." It included a video camera, a projector and a screen that displayed the silhouettes of people in an interactive environment.
Steve Mann creates the world's first portable computer - a computer vision system that imposes text and graphics on a projected video from the real world.
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The joint launch by the US Air Force and a group of scientists from the University of Columbia of the KARMA system that helps to service a laser printer with the help of augmented reality glasses.
The term augmented reality is developed by Tom Caudell - a researcher of the Boeing corporation.
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Creation of "ARToolKit" - an open source library for development of software with the elements of augmented reality.
Open source library OpenCV - library of algorithms for computer vision, image processing.
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Magic Leap announced the largest investment in the technology of augmented reality in the amount of $50 million.
The foundation of Live Animations Corp. and the release of the first Live Photo application.
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Live Photo has been downloaded by over 1,000,000 children around the world.
Presentation of the magic Live Coloring application with which the characters from the coloring pages come to life in the exact colors they were colored by the child.
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Release of a unique product that has no analogues in the world - Ice cream with My Yeti cartoon.
To be continued
The establishing of the augmented reality market has become quite a logical step of technological development and marked a new era in marketing. AR produces a powerful WOW effect! To date, the greatest value of AR is a good marketing solution and the creation of interesting AR-content for users.
Evolution scale
AR is changing the face of marketing!
The most valuable assets of AR are effective marketing and user engaging content.